At Sump Alarm, we know that retailers want to stock products that move. Our products fulfill essential water management needs, making them a high-demand, non-discretionary purchase across multiple industries and regions.

Essential & Year-Round Demand

• Water must flow and be monitored in all seasons. Float switches, alarms, and monitoring systems are not luxury items—they are critical to preventing costly water damage, pump failures, and septic overflows.
• Float switches, in particular, are a necessity—when a pump needs to run, the switch must work. Customers don’t “shop around” when a switch fails; they buy immediately to restore system function.

Regional Demand & Market Coverage

• While alarm sales slow in northern climates during winter, demand remains steady in southern states where freezing is less of a concern.
• Septic and wastewater systems are widespread across the country, with major concentrations in Florida, Texas, and California.
• Every septic tank in America contains 1-4 float switches, creating an ongoing replacement cycle.
• Sump pumps are dominant in the Midwest and Northeast, making our products a natural fit for regions prone to flooding and high water tables.
• Septic and well systems go hand in hand. This makes rural customers a large component of our customer base, as they typically require monitoring for both their well and wastewater systems.

Agricultural & Industrial Applications

• Farm and ranch operations commonly use 3-10 float switches per property, depending on the number of water storage tanks, livestock watering systems, and irrigation pumps.
• The municipal and industrial sectors purchase float switches year-round, with no seasonal demand shifts.
• Contractor-driven sales follow seasonal trends, with demand peaking in the summer months and slowing slightly in winter.

Proven Track Record & Growth

• We have been in business since 2011 and have seen consistent and growing demand for the products we produce and sell.
• Our products are established in both retail and direct-to-consumer markets, proving their necessity and customer trust.
• The industry is not shrinking—more homes are being built with septic and wastewater systems in rural and suburban areas, increasing the demand for monitoring solutions.
• Sump Alarm has a 56% compound annual growth rate (CAGR), demonstrating strong market expansion and continued demand.

Retail Sales Support & In-Store Presence

• We actively market and promote our products, driving awareness and demand.
• We provide in-aisle POP marketing and educational tools to support sell-through rates.

At Sump Alarm, we enforce a strict Minimum Advertised Price (MAP) policy to ensure fair and consistent pricing across the market.

• MAP Policy Enforcement – We require all retailers and distributors in the U.S. and Canada to sign our written MAP policy before selling our products.
• Monitoring & Compliance – We actively monitor sales channels to ensure compliance with our MAP pricing guidelines.
• Violation Consequences – If any channel fails to comply with MAP pricing, we take the following actions:

What MAP Means for Retailers

• MAP Policy Does Not Dictate Selling Price – Our MAP policy only applies to the advertised price, not the final sale price. Retailers are free to sell our products at any price they choose.
• Discounting Flexibility – If a retailer wishes to offer promotions such as 10% off all store items, they are welcome to do so as long as the advertised price remains at or above MAP.
• Maintaining a Level Playing Field – Our goal is to ensure all advertised prices across the internet and search results remain consistent, preventing unfair price competition that could devalue the product.

By adhering to this policy, we help protect retailer margins and ensure our products retain their perceived value in the marketplace.

Contact us today to learn more about our MAP policy and how Sump Alarm can become a valuable part of your product lineup!

Pricing & Margins

At Sump Alarm, we are a Minimum Advertised Price (MAP) company, ensuring fair and consistent pricing across the market. We work with retailers and distributors to establish pricing based on discounts off the MAP price, considering factors such as inventory commitment, fulfillment responsibilities, and overall market reach.

Discounts Off MAP

The discount off MAP varies based on:

• Market Reach & Sales Volume – Higher sales and broader reach may result in greater discounts.
• Inventory Commitment – Retailers that stock inventory in their own facilities and handle their own fulfillment qualify for deeper discounts.
• Shipping & Freight Responsibility – Who ships the product and who pays for freight directly impacts the discount structure.
• Payment Terms – Customers with stronger payment terms (e.g., prepayment or shorter Net terms) are eligible for better discounts. The better the payment terms, the better the pricing.
• Merchant Fees - selling fees (such as marketing fees, etc.) that are applied to invoices will be considered in the discount off MAP pricing.

Transparency in Pricing

• We do not disclose our cost breakdowns. Some retailers request a detailed breakdown of product cost components, but we do not share this information. Pricing discussions focus on MAP pricing and the applicable discount structure.
• We are committed to a fair and profitable structure for all parties while maintaining brand integrity and price consistency.

Payment Terms & Pricing Impact

• We offer flexible payment terms depending on the retailer's order volume and history.
• Prepayment or shorter Net terms (e.g., Net 15) may qualify for additional discounts.
• Standard Net 30 payment terms are available for approved accounts.
• Late or inconsistent payment history may impact future pricing and terms.

Late Payments & Credit Terms

At Sump Alarm, we expect all payments to be made via ACH bank transfer, and payment details will be provided upon account setup. All payments from foreign entities must be made in U.S. dollars.

Timely payments are essential for maintaining favorable terms. If a customer has more than three late payments, we will initiate a conversation to understand the issue and determine whether adjustments are needed. We reserve the right to stop shipments for late payment issues.

Before offering payment terms, we conduct a credit review. Customers must have an Experian rating of at least 66% to qualify for Net 30 terms. Longer terms beyond Net 30 require higher credit ratings. Failure to maintain a strong payment history may result in changes to credit terms or revocation of terms altogether.

Price Adjustments & Reviews

• Our standard price adjustments occur every two years, though we reserve the right to adjust pricing annually based on material costs, market conditions, and shipping expenses.
• Pricing discussions occur in advance to ensure proper planning and minimal disruption to your operations.

Additional Pricing Considerations

• Private Labeling & Custom Packaging – If retailers require custom branding, packaging, or labeling, this may impact pricing based on additional material and processing costs.
• Volume Incentives & Promotions – We offer strategic incentives for bulk purchases or multi-location retailers with large-scale distribution.
• Special Programs & Partnership Pricing – We work with key partners to establish long-term pricing models that align with supply chain efficiency and sales growth.

Private Label & Custom Products

At Sump Alarm, we offer private label and custom product solutions for retailers and distributors looking to establish their own brand presence. Whether you need a product branded with your company’s name or have specific design and packaging requirements, we can accommodate these needs under clearly defined terms.

Private Label Program

We offer private labeling on select products, allowing retailers and distributors to sell Sump Alarm-engineered solutions under their own brand. However, due to the specialized nature of private label products, they come with specific ownership and payment terms:

• Inventory Ownership – Private label customers purchase and own their inventory in advance since these products are not re-sellable to the open market.
• Pricing Structure – Private label products may not have a different cost than standard products but come with different payment terms due to the commitment required.
• Payment Terms – Private label orders typically require prepayment or structured terms upon production completion.
• Packaging & Labeling – Custom branding, packaging, and labeling options are available, ensuring your product meets your branding requirements while maintaining industry compliance.

Custom Products & Modifications

For customers needing customized product configurations, we have the capability to:

• Modify product features or specifications based on unique applications.
• Adjust packaging, labeling, and documentation to meet specific retailer or regulatory requirements.
• Provide specialized barcodes, SKU formats, or compliance markings as needed.

All custom products follow the same inventory ownership model as private label products, meaning they are purchased upfront and not re-stocked for general sale.

Shipping & Lead Times

At Sump Alarm, we understand that reliable shipping and fast lead times are critical to your business. Whether fulfilling warehouse orders in bulk or handling individual drop-shipments, we have a streamlined logistics system in place to ensure efficiency, accuracy, and compliance with each retailer’s requirements.

Warehouse Orders – 7-Day Shipping

For warehouse replenishment orders, we commit to shipping within 7 days. We prefer to stock our products in your distribution centers to ensure availability and reduce delays. Our strong inventory management ensures that we have stock on hand, even for custom items, minimizing backorders and disruptions.

Drop Ship Orders – 48-Hour Shipping

For drop-ship orders, we ship within 48 hours directly to your customers. Each retailer and distributor has unique shipping and labeling requirements, and we create a customized fulfillment process to meet those standards.

Packaging & Shipping Standards

All orders ship in new unlabeled corrugated boxes free from marketing with a minimum 32 ECT (Edge Crush Test) rating, ensuring durability and compliance with standard shipping requirements. Additional edge crush specifications are available upon request. 

• Some products have separate SKUs for store shelves versus drop shipments. This is due to differences in retail packaging costs. Store shelf products may include sealed clamshells with header and backer cards, while drop-ship products often use simpler packaging to reduce costs.
• Drop-ship product packaging varies by item. Some products ship in sealed plastic bags, while others are boxed. Packaging is designed to protect the product while minimizing excess material and cost.

Shipping Methods & Logistics

• Standard parcel shipments are handled by FedEx, UPS, USPS, and DHL.
• We have a third-party logistics center in Canada that allows for quick fulfillment of orders north of the boarder. 
• If no shipping method is specified, we will ship by the lowest cost carrier.
• Tracking is provided for all shipments and included on all invoices.

Shipping Costs & Freight Arrangements

We are flexible on who covers the shipping costs. However, this needs to be determined before pricing negotiations, as shipping costs affect the discount off the MAP price. Clear communication upfront ensures proper pricing and fulfillment expectations.

LTL Freight Shipments

• For larger shipments, we use standard 40x48 wood pallets, which meet ISPM-15 heat treatment standards for cross-border compliance.
• We ensure all LTL (Less-Than-Truckload) shipments meet the necessary regulatory and retailer-specific requirements.
• Unless otherwise agreed upon, all LTL shipments are EXW. We will have the shipment ready at our dock at the predetermined time you carrier arrives. 
• We do not require reservations for carriers provided they are 7 days after the PO date or arrive on or after the agreed upon date of shipment.

Inventory Management & Reliability

Inventory is one of our strongest assets. We keep a steady stock of all parts and finished products to prevent delays, even for custom orders. Retailers and distributors can count on us for consistent supply and on-time deliveries.

The Right Products for Your Customers

Sump Alarm provides high-quality, USA-made alarm systems designed for sump pumps, septic systems, and water monitoring. Our products are built to meet the needs of homeowners, farmers, and business owners who require reliable, easy-to-install solutions to protect their property.

Retail-Ready Solutions

We understand the unique merchandising requirements of farm and home retailers. That’s why we offer:

• In-Store Shelf Packaging or Drop Ship Options – Choose from retail-ready packaging or direct-to-customer fulfillment.
• Cut Cases for In-Store Placement – Flexible case sizes to accommodate different shelf configurations.
• In-Aisle POP Marketing – Eye-catching displays and signage to educate customers and drive sales.
• MAP Pricing Enforced – Protect your margins with our Minimum Advertised Price (MAP) policy.
• No Monthly Subscription Fees – A simple, straightforward purchase model that customers appreciate.

Seamless Retail Integration

We make it easy to do business with us by supporting:

• GS1 Barcodes – Ensuring smooth integration with your inventory systems.
• EDI Compliance – Compatible with CommerceHub, SPS Commerce, and other electronic data interchange (EDI) platforms.
• Non EDI Orders - We accept orders by email in a PDF format.
• Bulk Fulfillment or Drop Shipping – Ship directly to your warehouse or let us fulfill orders on your behalf.

Why Sump Alarm?

• Made in the USA – High-quality craftsmanship with theft protection recommended for in-store sales.
• Proven Social Media Presence – Driving brand awareness and customer engagement before they even enter your store.
• Reliable Performance – Trusted by thousands of homeowners and businesses to protect against costly water damage.

Let's Work Together

We are actively seeking partnerships with farm and home retailers to bring our product portfolio to more customers. Whether you’re stocking your shelves or looking for a drop-ship partner, Sump Alarm is ready to provide a hassle-free solution that meets your needs.

Contact us today to learn how Sump Alarm can become a valuable part of your product lineup!

Order Minimums

At Sump Alarm, we strive to make ordering simple and efficient for our retail and distribution partners. Unlike many suppliers, we do not enforce strict order minimums based on dollar amounts or unit quantities. Our goal is to provide flexibility while maintaining streamlined fulfillment processes.

Drop Ship Orders – No Minimums

• There are no order minimums for drop-ship orders.
• Each order is pick-packed and shipped as it comes in, ensuring fast and efficient fulfillment.
• Retailers and distributors can place drop-ship orders as needed, without restrictions on frequency or value.

Warehouse & Bulk Orders

• No minimum quantity or dollar value is required for warehouse or bulk orders.
• We ask that all orders from distribution channels (retail or otherwise) be limited to one purchase order per week per distribution center.
• For example, if a retailer has a DC in Kentucky and another in New York, we request that each location submit no more than one purchase order per week to help with scheduling and efficiency.

Annual Order Minimums for Commercial Accounts

For customers with payment terms, we implement annual minimums to maintain account eligibility. These minimums are assessed based on overall order volume and purchasing consistency throughout the year. This ensures that commercial accounts receiving extended terms are active and engaged partners in our supply chain.